What is HubSpot?
HubSpot CRM uses contact, company, deal, and other records to organize customer relationships. Deals can be associated with contacts and companies and tracked through a sales pipeline. Other HubSpot tools add campaign, service, and content workflows, but their inclusion varies by product and tier.
Read the full overview
Sources checked 27 September 2026: CRM overview, deal records.
HubSpotCRM & Customer PlatformsCRM records connected to customer-facing work
Key capabilities
- Contacts and companies: customer and organization records
- Deals: pipeline tracking tied to associated records
- Other Hubs: marketing and service functions under relevant subscriptions
Where HubSpot fits
Define record ownership, lifecycle stages, duplicate handling, consent, and reporting before import. Check contact-based billing and feature limits against the current plan.
Positioning and limitations
HubSpot is a fit when teams need shared customer records and a process around leads, sales, or support. Start with the primary workflow and the exact Hub product, rather than buying on the promise of an all-in-one suite.
A CRM is useful when its records are maintained and teams agree on what each stage means. The old customer count and broad automation promise were removed.
“CRM records connected to customer-facing work”
Technical details
- Access
- See vendor
- Source model
- Commercial
- License
- Commercial
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
- Pricing model
- Freemium
- API
- Available
- API documentation
- Read API documentation ↗
- Website
- www.hubspot.com ↗
What to verify
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms.
- Validate deployment, data location and access control.
- Test integrations, exports and recovery workflows.
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