What is HubSpot?
HubSpot CRM uses contact, company, deal, and other records to organize customer relationships. Deals can be associated with contacts and companies and tracked through a sales pipeline. Other HubSpot tools add campaign, service, and content workflows, but their inclusion varies by product and tier.
Read the full overview
Sources checked 27 September 2026: CRM overview, deal records.
Key capabilities
- Contacts and companies: customer and organization records
- Deals: pipeline tracking tied to associated records
- Other Hubs: marketing and service functions under relevant subscriptions
Define record ownership, lifecycle stages, duplicate handling, consent, and reporting before import. Check contact-based billing and feature limits against the current plan.
HubSpot is a fit when teams need shared customer records and a process around leads, sales, or support. Start with the primary workflow and the exact Hub product, rather than buying on the promise of an all-in-one suite.
A CRM is useful when its records are maintained and teams agree on what each stage means. The old customer count and broad automation promise were removed.
Technical details
- Access
- See vendor
- Source model
- Other license
- Founded
- 2006
- Headquarters
- Cambridge, Massachusetts, USA
- Pricing model
- Freemium
- API
- Available
- Website
- www.hubspot.com ↗
Official resources
What to verify for your environment
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms with the publisher.
- Validate deployment, data location, access control, backup and recovery requirements.
- Test integrations, export paths and a representative operational workflow before committing.
ITHub profiles are discovery summaries. Read how product information is presented or report a correction.
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