Fivetran

Fivetran is the leading fully managed data movement company, providing automated data pipelines that replicate data from hundreds of data sources into cloud data warehouses and data lakes with minimal setup and maintenance. Founded in 2012 and headquartered in Oakland, California, Fivetran serves thousands of customers worldwide, enabling data engineering teams to focus on analytics and insights rather than pipeline maintenance.

Fivetran's core value proposition is the elimination of custom data pipeline development and maintenance. Traditional data integration projects require significant engineering investment to build, test, and maintain extractors for source systems, handle schema changes, manage error recovery, and update pipelines as source APIs evolve. Fivetran handles all of these challenges automatically through its managed connector infrastructure, reducing time to data availability from months of custom development to minutes of configuration.

Fivetran's connector library covers more than 500 data sources including SaaS applications (Salesforce, HubSpot, Stripe, Shopify), databases (PostgreSQL, MySQL, MongoDB, SQL Server), cloud platforms (AWS, Google Cloud, Azure), marketing platforms (Google Ads, Facebook Ads, LinkedIn), developer tools (GitHub, Jira, PagerDuty), and event streaming platforms (Kafka, Kinesis).

Fivetran's schema change handling automatically detects and propagates upstream schema changes to destination tables, ensuring that data pipelines continue to deliver complete, accurate data even as source systems add or modify columns. This automatic schema management dramatically reduces the operational burden of maintaining pipelines against frequently changing SaaS source schemas.

Fivetran's transformations capabilities enable teams to apply dbt transformations on top of raw replicated data, building clean, modeled datasets that business intelligence tools can query. The Fivetran Transformations feature integrates with dbt Cloud to provide a complete ELT workflow within the Fivetran platform, from source replication through data modeling in the destination warehouse.