Hightouch

Hightouch is an Agentic Composable CDP for marketing and personalization, founded in 2019. It runs on top of your data warehouse, so teams can use customer data without copying it into a separate system. Data teams define and govern datasets at the source, and marketers use those datasets to build audiences, run campaigns, personalize experiences and measure results.

The data platform side is where the reverse ETL model lives. Models define reusable datasets with SQL, dbt or a visual builder, and syncs deliver that data to destinations on a schedule or when the data changes. Hightouch lists Snowflake, Databricks, Google BigQuery, AWS Redshift and Azure as popular sources, and says it integrates with 300+ tools across advertising, marketing automation, CRMs and customer success.

On the marketing side, built-in agents help marketers explore data, build audiences, generate creative and analyze campaign performance, while AI Decisioning uses reinforcement learning to recommend the best message, channel and timing for each customer. The vendor cites SOC 2 Type 2 and ISO 27001 certification. Pricing is usage-based with no monthly tracked user limits and no caps on sources, destinations or user seats. A free Reverse ETL tier is limited to 2 active syncs, and the larger plans are arranged through a demo.