What is Asana?
Asana is a work-management platform founded in 2008 by Dustin Moskovitz and Justin Rosenstein, headquartered in San Francisco. Tasks live inside projects that can be viewed as a list, Kanban-style board, Gantt-like timeline, or calendar, with the same underlying data shown in whichever view fits the work.
Read the full overview
Automation is handled through Asana Rules, which trigger actions (assigning tasks, moving sections, notifying people) based on defined conditions, reducing manual project upkeep. Portfolios and Goals sit above individual projects to give managers cross-team status and progress tracking.
Sources checked 27 September 2026: Asana Guide, pricing page.
Key capabilities
- Multiple views: Work the same tasks as a list, board, timeline, or calendar.
- Rules: Automate routine status changes, assignments, and notifications.
- Goals and Portfolios: Track progress and status across multiple projects and teams.
- API: Read and write tasks, projects, and custom fields programmatically.
Define task ownership, custom field conventions, and archiving policy before rolling out to more teams. Review which Rules and reporting features require a paid tier for your team size.
Asana fits teams that want shared task and project visibility without building a custom tool. It is a work-tracking layer, not a full project-accounting or resource-management system - evaluate Goals and Portfolios specifically if cross-team reporting is the main driver, since those matter more on paid tiers.
A useful pilot runs one real cross-functional project through Asana end to end and checks whether people actually keep tasks and statuses current without a coordinator chasing updates.
Technical details
- Access
- See vendor
- Source model
- Other license
- Founded
- 2008
- Headquarters
- San Francisco, USA
- Pricing model
- Freemium
- API
- Available
- Website
- asana.com ↗
Official resources
What to verify for your environment
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms with the publisher.
- Validate deployment, data location, access control, backup and recovery requirements.
- Test integrations, export paths and a representative operational workflow before committing.
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