Asana

Asana is a leading work management platform designed to help teams organize, track, and manage their work at any scale, from individual task management to enterprise-wide portfolio management. Founded in 2008 by Facebook co-founder Dustin Moskovitz and Justin Rosenstein and headquartered in San Francisco, Asana serves more than 130,000 paying organizations globally across technology, marketing, operations, and professional services.

Asana's core work management capabilities allow teams to create tasks with assignees, due dates, dependencies, subtasks, and custom fields, organizing them into projects that can be viewed as lists, Kanban boards, Gantt-style timelines, or calendar views. Projects can be grouped into portfolios for executive-level tracking of multiple initiatives, with status updates and workload visibility that help leaders identify at-risk work before deadlines are missed.

Asana Goals provides a structured framework for aligning team work to organizational objectives, enabling teams to link their projects and tasks directly to the company goals they support, creating bidirectional traceability between strategic objectives and day-to-day execution. The Goals interface shows real-time progress toward each goal based on the completion status of connected work, eliminating the need for manual status reporting.

Asana Intelligence brings AI capabilities to work management, automating status updates based on task progress, suggesting prioritization based on deadline proximity and dependencies, and generating insights about team workload and project health. Asana's workflow builder enables operations teams to create automated processes with smart rules that trigger actions based on project events.

Asana integrates with more than 260 business applications including Slack, Microsoft Teams, Google Workspace, Jira, Salesforce, Zoom, and HubSpot through native integrations and an open API. Asana's robust permissions model, single sign-on support, and audit log capabilities meet the security and compliance requirements of enterprise organizations.