What is Webflow?
Webflow is a visual website design and hosting platform. It got its start in 2013 as a tool to bring web development to everyone, and it now presents itself as an AI-native workspace that unites design, development and marketing teams. A visual canvas produces production HTML and CSS, a built-in CMS holds structured content, and e-commerce features sit alongside. Page branching gives a team a safe space to design without affecting the original page.
For developers, the developer platform covers how to build, extend and deploy. It includes REST APIs and SDKs for integrating Webflow into your stack, and the content management API manages CMS content programmatically or connects an external database. The REST API supports OAuth and webhooks. DevLink pulls Webflow designs into React codebases, Webflow Cloud deploys full-stack web apps with built-in storage, and apps can be built for the Marketplace or a single workspace. A command-line tool develops and deploys code from the command line, and an MCP interface lets Claude, Cursor, Codex or any MCP-compatible client manage CMS content, build interactions and deploy apps.
Webflow is closed-source and fully hosted, and there is no self-hosting option. The pricing page offers a free Starter site plan that publishes to a free webflow.io subdomain, and the page describes that plan as for exploring and experimenting with Webflow. The site adds that you can upgrade at any time for advanced features, so compare plans against the site's traffic and content needs.
Key capabilities
- Visual builder A design canvas that outputs production HTML/CSS/JS.
- CMS and hosting Structured content and managed hosting on Webflow's infrastructure.
- Developer access A REST API, webhooks and DevLink for React integration.
Where Webflow fits
Marketing websites, content-managed sites and e-commerce storefronts are the core use cases. Confirm CMS item limits, plan-based feature gates and API rate limits against the specific site's scale before committing.
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