What is Framer?
Framer is a website builder that combines a fully editable design canvas with built-in hosting, a CMS, analytics and SEO tools. Its home page says you can build a site with agents and then adjust type, components, breakpoints and effects until it is yours. A design agent native to the canvas builds layouts, sections and advanced components from a description, and a CMS agent sets up, organizes and updates the CMS so content and design stay in sync.
Hosting, CMS, analytics, SEO and AEO are included, so a site can go live without a separate build process. On the pricing page, projects on the Free plan include 10 CMS collections, 1,000 pages, 5 MB file uploads and one free locale. Connecting a custom domain needs a paid plan. Every paid plan includes monthly credits shared across the workspace that power Agents, Localization and other AI features, and add-ons cover things like localization and A/B tests.
The company started in 2013 as a design and prototyping tool before moving to website publishing, and it supports custom React code components for pages that need more than the visual tools.
Key capabilities
- Design canvas Fully editable layouts, type, components, breakpoints and effects.
- Design agent Generates layouts and sections from a description.
- CMS and CMS agent Collections, with an agent that organizes and updates content.
- Hosting and analytics Included, with SEO and AEO tools.
- Free plan 10 CMS collections, 1,000 pages and one free locale.
- Add-ons Localization and A/B testing.
Where Framer fits
- Visual website design on an editable canvas
- AI design agent for layouts and components
- Built-in CMS with collections
- Hosting, analytics and SEO
- Localization and A/B testing add-ons
- Credit-based AI features on paid plans
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