What is Webflow?
Webflow, founded in 2013, is a visual website design and hosting platform built around a visual canvas that produces production HTML/CSS, a built-in CMS for structured content, and e-commerce features. For developers, it exposes a REST API (with OAuth and webhooks) for managing CMS content and site data, and DevLink for pulling Webflow designs into React codebases. It is closed-source and fully hosted; there is no self-hosting option.
Read the full overview
Sources checked 27 September 2026: official website, developer documentation, pricing.
Key capabilities
- Visual builder: a design canvas that outputs production HTML/CSS/JS.
- CMS and hosting: structured content and managed hosting on Webflow's infrastructure.
- Developer access: a REST API, webhooks and DevLink for React integration.
Marketing websites, content-managed sites and e-commerce storefronts are the core use cases. Confirm CMS item limits, plan-based feature gates and API rate limits against the specific site's scale before committing.
Shortlist Webflow for marketing sites, content-driven sites or e-commerce storefronts where a visual builder plus CMS covers most needs, with the API available for the parts that need custom logic or integration with other systems. It is not a general application-development platform.
A visual builder speeds up site production but ties the site to Webflow's hosting and CMS model; teams should confirm export/migration options and API coverage for anything that can't be done visually.
Technical details
- Access
- See vendor
- Source model
- Other license
- Founded
- 2013
- Headquarters
- San Francisco, USA
- Pricing model
- Freemium
- API
- Available
- Website
- webflow.com ↗
Official resources
What to verify for your environment
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms with the publisher.
- Validate deployment, data location, access control, backup and recovery requirements.
- Test integrations, export paths and a representative operational workflow before committing.
ITHub profiles are discovery summaries. Read how product information is presented or report a correction.
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