Hightouch

Hightouch is a data activation platform that enables data teams to sync customer data from their data warehouse into CRM systems, marketing automation platforms, advertising tools, customer success applications, and other operational software. By using the data warehouse as the central hub for customer data, Hightouch helps organizations leverage their existing analytical infrastructure to power personalized customer experiences across all touchpoints.

The data activation concept at the heart of Hightouch is about making warehouse data actionable in real time. Organizations invest heavily in building clean, consolidated, and enriched customer data in their warehouse, but this data is often underutilized because it is not easily accessible to the operational tools that marketing, sales, and customer success teams use. Hightouch solves this by providing the pipelines that keep operational tools synchronized with the warehouse's curated data.

Hightouch Audience Builder is a visual, no-code segment creation tool that allows non-technical marketers and growth teams to define customer audiences using a drag-and-drop interface without writing SQL. The audience builder queries the warehouse based on the defined criteria and can sync resulting audiences to advertising platforms, email tools, and other marketing destinations for targeted campaigns. This democratizes access to warehouse data for non-technical business users.

For technical users, SQL models define the data to sync using any SQL query supported by the connected warehouse. dbt model references allow using existing dbt transformations as the source for Hightouch syncs, ensuring that the data powering operational tools benefits from all the transformation logic, testing, and governance already built into the dbt project.

Hightouch Destinations cover an extensive ecosystem of business applications. CRM integrations include Salesforce, HubSpot, Dynamics 365, and others. Marketing platforms include Braze, Iterable, Marketo, Klaviyo, Customer.io, and many others. Advertising platforms include Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, and Snapchat Ads. Customer success tools include Zendesk, Intercom, Freshdesk, and Gainsight. The destination library continues to grow based on customer demand.

Hightouch AI Decisioning introduces the ability to use AI models to make personalized decisions about which offer, message, or experience to show each user. The decisions are made using warehouse data and configurable business rules, and the results are synced to operational tools for activation.

The observability features in Hightouch provide monitoring of sync health, record counts, sync duration, error tracking, and alerting when syncs fail or data quality issues are detected. These features help data teams maintain reliable operational pipelines that business teams depend on.