What is Magic?
Magic (magic.link) is a blockchain infrastructure company providing embedded, non-custodial wallets that developers add to an app via API rather than integrating a separate wallet extension. It supports flexible authentication (email, social login, passkeys, SSO), customizable wallet UI, and low-latency onchain transactions, and reports SOC 2 Type 2, ISO 27001:2022, GDPR and CCPA compliance. The company has operated since 2018 and is headquartered in San Francisco, California.
Read the full overview
Sources checked 27 September 2026: official website, documentation, repository.
Key capabilities
- Embedded wallets: non-custodial wallets provisioned per user via API.
- Flexible auth: email, social login, passkeys and enterprise SSO.
- Compliance: SOC 2 Type 2, ISO 27001:2022, GDPR and CCPA coverage for regulated use cases.
Confirm which chains and wallet-recovery flows are supported for the target use case, and review the current pricing page for usage-based costs at expected wallet and transaction volumes.
Shortlist Magic when the goal is onboarding non-crypto-native users into an onchain product without requiring them to manage a wallet or seed phrase themselves. Teams needing a self-custodied, user-controlled wallet outside Magic's infrastructure should compare it against non-custodial wallet SDKs instead.
Wallet UX is a common drop-off point for onchain products; embedding wallet creation into normal login flows is Magic's core value, but recovery and custody trade-offs still need review against a project's own security requirements.
Technical details
- Access
- See vendor
- Source model
- Other license
- Founded
- 2018
- Headquarters
- San Francisco, USA
- Pricing model
- Freemium
- API
- Available
- Website
- magic.link ↗
Official resources
What to verify for your environment
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms with the publisher.
- Validate deployment, data location, access control, backup and recovery requirements.
- Test integrations, export paths and a representative operational workflow before committing.
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