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Framer

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Framer is a web design and prototyping tool for building interactive, production-ready websites with a visual canvas and

www.framer.com

Last updated: April 2026

Framer is a web design and prototyping tool for building interactive, production-ready websites with a visual canvas and React component support.

About

Framer is a web design platform that combines the fidelity of production-ready web development with the accessibility of a visual design tool. Used by designers and developers to create websites, prototypes, and interactive interfaces, Framer enables teams to ship real websites directly from the design tool without the traditional handoff process between design and engineering.

The Framer canvas is a visual design environment where layouts are built using a combination of familiar design tool interactions and real web technology. Elements on the canvas are real HTML and CSS, meaning that the output is not a simulation of a website but an actual web application. This alignment between the design tool and the output format eliminates the common discrepancy between design mockups and built implementations.

The layout system in Framer uses CSS Flexbox and Grid as its foundation, exposed through visual controls for direction, alignment, wrapping, and gap. Stack layers provide an easy way to arrange elements in rows and columns without manually configuring flex properties. Auto-layout features adapt components to different content sizes and screen widths automatically.

React component support is one of Framer's most powerful features for teams with development resources. Custom React components can be imported into Framer projects and used directly on the canvas alongside visually created elements. These components retain their interactive behavior, receive props from the canvas, and integrate with Framer's animation and interaction system. This capability enables using production component libraries like Radix UI, shadcn, and custom design systems in Framer designs.

Framer Motion, Framer's open source React animation library, powers the animation capabilities in Framer. Layout animations, spring physics, scroll-based animations, gesture-driven interactions, and page transitions are all configurable through the visual interactions panel without writing JavaScript.

The CMS in Framer provides structured content management for dynamic pages. Content collections define the schema for repeating content types such as blog posts, team members, and portfolio items. Collection pages template the layout for each content item, and the resulting pages are generated statically at publish time for optimal performance.

Framer's integrated hosting delivers sites through a global CDN with automatic SSL, custom domains, and optimized asset delivery.

Positioning

Framer has evolved from a React-based prototyping tool into a full-fledged web design and publishing platform that lets designers create production websites without writing code. Its canvas-based editor generates clean, performant sites hosted on Framer's infrastructure, with built-in CMS, responsive breakpoints, and interactions that would typically require JavaScript.

What distinguishes Framer from competitors like Webflow is its designer-centric philosophy: the interface feels like Figma rather than a page builder, with real components, variants, and layout tools that mirror how modern design tools work. Combined with native Figma import and a growing ecosystem of templates and plugins, Framer has become the fastest path from design to live website.

What You Get

  • Visual Canvas Editor
    A Figma-like design environment where you build directly for the web with real responsive layouts, auto-layout, and component variants.
  • Built-In CMS
    Create collections for blog posts, case studies, or any structured content, with dynamic pages generated automatically from your data.
  • Interactions & Animations
    Add scroll-based animations, hover effects, page transitions, and micro-interactions without writing a single line of code.
  • SEO & Performance
    Automatic sitemap generation, meta tag management, lazy loading, and optimized asset delivery on Framer's global CDN.
  • Figma to Framer
    Import Figma designs and convert them into functional Framer components, preserving layers, styles, and auto-layout properties.
  • Custom Code Components
    Extend the platform with React components when visual tools aren't enough, mixing code and no-code seamlessly.

Core Areas

Marketing Websites

Build polished landing pages, product sites, and marketing microsites with design-quality layouts and fast load times.

Portfolio & Personal Sites

Create visually distinctive portfolios with advanced typography, animations, and CMS-powered project galleries.

Prototyping

Design interactive prototypes with real responsive behavior and share them as live URLs for stakeholder review.

Content Publishing

Manage blogs, documentation, and content-driven pages with the integrated CMS and dynamic routing.

Why It Matters

The traditional web design workflow — design in Figma, rebuild in code or a clunky page builder — wastes enormous amounts of time on translation. Framer collapses this into a single step: what you design is what gets published, with production-quality code generated automatically.

For startups, agencies, and design teams, this means launching and iterating on websites in hours instead of weeks. The sites Framer produces aren't toy projects — they're performant, SEO-friendly, and visually on par with custom-coded sites, making it increasingly difficult to justify hand-coding marketing pages.

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