What is Framer?
Framer is a website-building platform: a freeform visual canvas (closer to a design tool than a fixed template grid), a built-in CMS for blogs and collections, animations/interactions, and one-click publishing, with the option to extend pages using custom React code components. It started in 2013 as a design/prototyping tool before pivoting to full website publishing.
Read the full overview
Sources checked 27 September 2026: official website, developer documentation, pricing.
FramerDeveloper ToolsNo-code website builder with visual design and built-in CMS
Key capabilities
- Visual canvas: Freeform design and layout, closer to a design tool than fixed templates.
- CMS and collections: Built-in content management for blogs and repeating content.
- Code components: Extend pages with custom React components when the visual tools aren't enough.
Framer's differentiator is visual design freedom plus CMS/publishing in one tool; validate that against your actual content-editing workflow, not just the initial design.
“No-code website builder with visual design and built-in CMS”
Technical details
- Access
- See vendor
- Source model
- Commercial
- Founded
- 2013
- Pricing model
- Freemium
- API
- Available
- Website
- www.framer.com ↗
What to verify
Start from the users, systems and operating responsibilities the tool needs to support.
- Confirm current features, licensing and support terms.
- Validate deployment, data location and access control.
- Test integrations, exports and recovery workflows.
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